Privacy Policy
Data Controller: Mattmatics Ltd, registered in England and Wales (Company No. 16688875)
Last updated: April 2026
1. Overview
This Privacy Policy explains how Mattmatics Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit www.financialmattmatics.com or interact with us. It complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025 (DUAA).
This website may be accessed by visitors from the European Economic Area (EEA). Where applicable, relevant provisions of EU GDPR also apply to those individuals. As our processing of EEA visitors’ data is low risk, occasional, and does not involve special category data, we are not required to appoint an EEA representative at this time.
2. What Data We Collect
a) Sign-up forms (newsletter, free resources, waitlists)
When you complete a sign-up form on our website, we collect:
• First name
• Email address
Providing this information is voluntary. Without it, we cannot send you the content or updates you have requested.
b) Website analytics and cookies
When you visit this website, the following data may be collected automatically by Squarespace (our website platform):
• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on site
• Referring website
This data is only collected if you consent to analytics cookies via our cookie banner. See Section 6 for more detail.
3. How and Why We Use Your Data
The table below sets out exactly what data we collect, why we collect it, and the legal basis we rely on under UK GDPR. This links each processing activity to a specific lawful basis, as required by Article 13 UK GDPR.
Newsletter and email updates
• Data used: First name, email address
• Purpose: To send you financial education content and updates
• Legal basis: Consent (Article 6(1)(a) UK GDPR) — you tick a box to opt in when signing up
Free resources and lead magnets
• Data used: First name, email address
• Purpose: To deliver the resource you have requested and follow up with related content
• Legal basis: Consent (Article 6(1)(a) UK GDPR) — you tick a box to opt in at point of download
Waitlist sign-ups
• Data used: First name, email address
• Purpose: To notify you when a product or service becomes available
• Legal basis: Consent (Article 6(1)(a) UK GDPR) — you tick a box to opt in when joining the waitlist
Marketing communications
• Data used: First name, email address
• Purpose: To send you promotional emails about our products, services, and offers (current and future)
• Legal basis: Consent (Article 6(1)(a) UK GDPR) — you separately consent to marketing when completing any sign-up form. You may withdraw this consent at any time by clicking unsubscribe or contacting us.
Website security and operation
• Data used: IP address, server log data
• Purpose: To keep the website running, secure, and protected from malicious activity
• Legal basis: Legitimate interests (Article 6(1)(f) UK GDPR) — we have a legitimate interest in maintaining a secure and functional website
Analytics (with consent)
• Data used: IP address, device info, pages visited, referrer data
• Purpose: To understand how visitors use the site and improve its content and performance
• Legal basis: Consent (Article 6(1)(a) UK GDPR) — analytics cookies are only placed after you accept via our cookie banner
4. Marketing Consent
When you complete any sign-up form on this website, you will be asked to give separate, explicit consent to receive marketing communications from Mattmatics Ltd. This includes emails about new products, courses, offers, and promotions.
We will only send marketing emails if you have clearly opted in. You can withdraw your marketing consent at any time by clicking the unsubscribe link in any email we send, or by contacting us at privacy@financialmattmatics.com. Withdrawing marketing consent does not affect your subscription to any other content (such as newsletters) unless you also unsubscribe from those separately.
5. Third-Party Data Processors
Mattmatics Ltd uses the following third-party services that process personal data on our behalf. We name each processor specifically, as required by UK GDPR.
Squarespace (Website platform and hosting)
Our website is hosted by Squarespace, Inc. Squarespace processes analytics data, serves website content, and stores form submissions. Data is processed on servers in the United States.
The transfer of your data to the US is governed by the UK Extension to the EU–US Data Privacy Framework, under which Squarespace is certified. This provides a lawful basis for the transfer under UK GDPR.
Squarespace Privacy Policy: www.squarespace.com/privacy
MailerLite (Email marketing and subscriber management)
We use MailerLite to manage our subscriber list and send email communications. MailerLite acts as a data processor on behalf of Mattmatics Ltd. As a UK-based customer, subscriber data is stored on MailerLite’s EU-based servers and does not leave the EEA.
MailerLite will never rent, sell, or share your data with third parties. You can unsubscribe from any email at any time using the unsubscribe link included in every email.
MailerLite Privacy Policy: www.mailerlite.com/legal/privacy-policy
6. Cookies
This website uses cookies — small text files placed on your device. We use two types:
Essential cookies: Required for the website to function. These are set automatically and cannot be disabled.
Analytics cookies: Set by Squarespace Analytics to collect data about how visitors use the site (pages visited, time on site, device type). These are non-essential and are only placed after you give explicit consent via our cookie banner.
You can accept or decline non-essential cookies when you first visit the site, and update your preference at any time. If you decline analytics cookies, your visit will not be tracked.
7. International Data Transfers
Squarespace processes data in the United States. This transfer is lawful under the UK Extension to the EU–US Data Privacy Framework, under which Squarespace, Inc. is certified. You can verify Squarespace’s certification at the Data Privacy Framework Program website.
MailerLite stores subscriber data for UK-based customers within the EU. No transfer outside the EEA takes place for data held by MailerLite on our behalf.
We do not transfer your personal data to any other countries or organisations.
8. Data Retention
We keep your personal data only for as long as necessary for the purpose for which it was collected:
Email address and first name: Newsletter and marketing subscribers:
Retained while you remain subscribed. Deleted within 30 days of unsubscription or upon request.
Website analytics data: Retained by Squarespace for up to 36 months (reflecting the maximum period accessible via Squarespace’s analytics dashboard), after which it is aggregated or deleted in accordance with Squarespace’s data retention policy.
Server log data (IP address, access logs): Retained for up to 90 days for security and fraud prevention purposes, then deleted.
When we no longer have a lawful basis to hold your data, it will be securely deleted or anonymised.
9. Security
We take the security of your personal data seriously. This website uses SSL/TLS encryption for all data transmitted between your browser and our servers. Access to personal data held in MailerLite is restricted to authorised personnel only. While we implement industry-standard security measures, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.
10. Automated Decision-Making and Profiling
Mattmatics Ltd does not carry out any automated decision-making or profiling in relation to your personal data. No decisions with legal or similarly significant effects are made about you by automated means.
11. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
• Right of access — to request a copy of the data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to ask us to delete your data (the “right to be forgotten”)
• Right to restrict processing — to ask us to limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — at any time, without affecting the lawfulness of prior processing
• Right not to be subject to automated decision-making — though we do not carry out any such processing
To exercise any of these rights, please contact us at privacy@financialmattmatics.com. We will respond within 30 days.
12. How to Raise a Complaint with Us
Under the Data (Use and Access) Act 2025, you have the right to raise a data protection complaint directly with Mattmatics Ltd before escalating to the ICO. If you believe your personal data has been handled incorrectly, please contact us first:
Email: privacy@financialmattmatics.com
Subject line: Data Protection Complaint
We will acknowledge your complaint within 30 days of receipt, investigate without undue delay, and inform you of the outcome. If you are not satisfied with our response, you may then escalate your complaint to the ICO.
13. Complaints to the ICO
If you remain dissatisfied after raising a complaint with us, you have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO): ico.org.uk | Telephone: 0303 123 1113.
14. Children’s Privacy
This website is not directed at children under the age of 13. Mattmatics Ltd does not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please contact us and we will delete it promptly.
15. Future Services
Mattmatics Ltd intends to offer products and services through this website in the future, including paid courses or digital products. Before any new data processing activities commence, this Privacy Policy will be updated to reflect the additional processing. Where required, we will seek fresh consent from existing subscribers before sending commercial communications about new products.
16. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, business activities, or applicable law. The “Last updated” date at the top of this page will always reflect the most recent revision. Where changes are material, we will notify subscribers by email before they take effect.
17. Contact
For any questions about this Privacy Policy or your personal data:
Mattmatics Ltd
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
Company No. 16688875 | Registered in England and Wales
Email: privacy@financialmattmatics.com